Integrated Brand Campaign | TV, Radio, Print, Digital
We worked with Valley Health System to create a brand campaign based on true stories that showed how each person was "living proof" of Valley's expert care and exemplary patient experience every step of the way.
This integrated campaign included six stories, each cut to :30 TV spots, long-form video, print ads, digital ads, and a microsite to publish future stories. We chose a testimonial shot in a studio to create intimacy with and empathy from the viewer as the patients told their powerful stories.
Co-Creative Director/Director/Producer/EP