Hybrid: Director, Producer, Creative
I'm a Colorado-based commercial, branded content, and film director whose visual approach to telling moving and inspiring stories is intimate, vibrant, and human. My nomadic childhood shaped me into a highly agile creator with an intense curiosity about human behavior, a life-long wanderlust, and a passion for championing diverse communities, cultures, and causes. I have a degree in psychology and a background as a substance-abuse therapist, which elevate my natural ability to genuinely connect with people. While my roots began in docu-style storytelling and I'm highly-skilled in working with real people, I'm experienced in the narrative space and love working with professional talent. My set style is frequently described as calm, kind, and collaborative. When not obsessed with prep or directing, I'm likely hiking, running, or attending a film festival.
As a creative director and executive producer, I’ve worked in agencies and brand-side across a number of industries such as healthcare, hospitality, financial, education, pharma, agriculture, food & beverage, and more. I led teams in developing creative platforms and integrated campaigns including branded content, digital, print, video/film, motion graphics, social, OOH, and radio. Over 15 years experience in agency strategy and leadership along with managing creative teams from writers, designers, art directors, and video creators to external partners, post-production houses, and crews.
My production company, Heroine Films, is a values-led creative production collective founded on inclusivity and telling stories that reveal beauty, truth, joy.
I've been on The 3% Movement team as Executive Producer since 2013, working to change the ratio of creative leadership and spark positive action in areas of diversity, equity, inclusion, and belonging in the ad industry and beyond. I'm also a member of Alliance of Women Directors and Women in Media.
I'm a Chicago native (Go Cubs! And yes, I love The Bear) who migrated to Milwaukee and worked as a CD & EP the better part of my career. Now I'm in beautiful Colorado, working as a director and creative producer and forging ahead to create more opportunities and grow and elevate the diverse talent we have here in the Colorado film and media community.
(she/hers)
Brands I've worked with:
Microsoft, Samsung, FIFA, Netflix, McDonald’s, Chevrolet, Eli Lilly, HGTV, Food Network, Marriott, IHG Hotels & Resorts, Verizon, Chipotle, Summerfest, Yamaha, IBM, TED Talks, Colorado State University, City of Denver, Northwestern Mutual, LPL Financial, Valley Health System, North Kansas City Hospital, Mercy Health, Owensboro Health, Stryker, Numotion, Cape Regional Health, Borgess Health, Abbvie, Abbott Labs, CSL Behring, Gilead Sciences, Leica BioSystems, McCain, US Foods, World Relief, Lake Forest College, Concordia University, Alverno College, Milwaukee Tool, Generac, CNH Industrial, Case IH Agriculture, Briggs & Stratton