Integrated Brand Campaign | TV, Radio, Print, Social
Summerfest is the World's Largest Music Festival, comprised of 11 stages, 700 bands, and close to one million attendees over 11 days. Summerfest is known for its broad and diverse range of music and fans - there is something for everyone from pop to country, rock to hip hop, jazz and more.
For their 45th anniversary, we wanted to celebrate their rich history, loyal fan base and diverse offerings by featuring real fans in all their campaign materials.
In addition to the campaign materials, we concepted three spots that focused on memories and favorite music, moments and spaces within the grounds.