Branded Content
Atomized Studios for RE:TV
Field Producer: Andrea Nordgren
DP: Alex Witkowicz
PA: Daniel Ellis
RE:TV was announced at the World Economic Forum at Davos in January 2020 by His Majesty King Charles III (then HRH The Prince of Wales) alongside the Sustainable Markets Initiative. They create inspiring stories for a sustainable future.
The chemicals industry generates trillions of dollars of revenue globally, producing a wide range of products from packaging and paint to food and pharmaceuticals. However, many of the manufacturing processes involved in creating these products rely on high temperatures making the chemical manufacturing industry a significant contributor to greenhouse gas emissions.  

New Iridium is a company that aims to reduce the sector’s impact on the environment by greening the chemical supply chain. Using next-generation technology powered by light to upcycle CO2, they are able to manufacture lower-cost, carbon-negative versions of existing commodity chemicals - effectively consuming more CO2 than the process emits.  

New Iridium's technology is inspired by photosynthesis and is powered by renewable electricity. Its widespread adoption will lead to the elimination of million tons of carbon emissions from chemical manufacturing. 

New Iridium was selected as a finalist for the 2021 Ray of Hope Prize. The Ray of Hope Prize celebrates nature-inspired solutions addressing the world’s biggest environmental and sustainability challenges.
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