Branded Content | Social, Sales Support
We were challenged by Miller to drive consumers to a test drive of their Nitro Series sprayers. The purchase of a $500K machine is not a spontaneous decision but we found that when people complete a test drive, they also buy.
Instead of sticking with a direct mail piece, we decided to support the sales team with series of real stories from a variety of farmers and operators. This virtual test-drive along with credible customer reviews was a powerful first for Miller in both sales support and their social channels.