Brand Campaign | TV, OOH, Print
Research and insights told us that people often avoid, postpone, or simply don't have time to take care of their health. Our clients, North Kansas City Hospital and their medical group, Meritas Health, provide more doctors, more locations, and more convenience to fit any excuse or obstacle. We used humorous personas to depict these scenarios that people would identify with in this brand campaign.
Roles: Creative Strategist/Creative Producer/EP