Integrated Campaign
There’s no doubt that higher education saw huge, unforeseen changes in 2020. But that didn’t slow down Colorado State University Pueblo who boldly continued forward with their marketing plans. 
As part of the Colorado State University (CSU) System, CSU Pueblo’s ten year goal is to reimagine higher education across the Southwest United States and increase awareness and enrollment at their university. 
AOR partnered with CSU Pueblo to develop a brand awareness campaign to support these business objectives, while also shedding light on their long-standing commitment to being an inclusive, affordable university that puts education within reach for all people.
By using our deep knowledge and insights of the CSU Pueblo target audiences, AOR created a campaign that clearly demonstrates how CSU Pueblo doesn't just change minds, attitudes, and beliefs — they change lives. 
Roles: Strategist/Creative Director/Director/EP
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