Branded Content | Social, Web
In 2016 we gathered a gallon of superballs and all our employees. Each wrote a single word on a superball about what we wanted to focus on for the next year. The superballs were put back into a vase and sit in our lobby and remind us of the mosaic, energy and momentum we create together.
We wanted to tell the story of Core Creative through the Pixar storytelling model. With a great motion graphics partner, we created this one-minute origin story based on our superball exercise.