Integrated Brand Campaign | TV, Digital, Social, Print
Cape Regional Health System is the local hospital for Cape May, New Jersey and competes with larger health systems within driving distances. We wanted to position Cape Regional as the hometown hospital which resulted in a campaign called "Our Health, Our Home."
We showcased local patients who had been treated at the hospital through :15, :30 and :60 spots, billboards, print ads and a digital campaign.
Roles: Director/Producer/EP